Imagine a world where patients, caregivers and HCPs trust and admire us, and believe we care for them.

Imagine a world where patients, caregivers and HCPs trust and admire us, and believe we care for them.

Leaders in Life-Science Companies (pharma, med tech, med device):

Need Help?

  • Strengthening your patient-focused mindset/culture?
  • Teaching your people how to optimize trust, time, influence and collaboration?
  • Creating greater hope for patients and impact on business simultaneously?

We Deliver:

Skills: to become patient-focused, behavior change experts

Purpose: to become passionate, self-motivated, engaged and engaging contributors 

Outcomes: where personalization leads to profit 

The Story of Our Founders

Do you believe in a world where people in life-science companies feel proud they can make a difference for their companies, themselves, HCPs and most importantly… patients and their caregivers? We do. Our founders, John Elliott and Jill Donahue know firsthand the difference life-science people can make to bring greater hope to patients and the dangers of their absence from the healthcare pit crew.

Companies We Have Served

Recent Ideas From Our Blog

Drop the Ball

“…when women believe that for us ‘having it all’ must mean ‘doing it all’ – it becomes what psychologists call internalized oppression.” – Drop the Ball, page ix Even though women make up half the workforce, they still represent only 18 percent of the highest-level leaders. Why? Could it be connected to the fact that just

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The 22 Immutable Laws of Marketing

“Once you open your mind to the possibility that there are laws of marketing, it’s easy to see what they are. In truth, they are obvious.” – The 22 Immutable Laws of Marketing, page xi Imagine the billions of dollars that have been wasted on marketing programs that don’t work. There is a perception that

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It’s hard to change HCP habits!

“Habits can be changed if we understand how they work.” says Pulitzer Prize winning, best-selling author Charles Duhigg. When you woke this morning, what was the first thing you did? What habits helped or hindered you? It’s the small habits over time that decide your future. Now think about what habits of healthcare professionals help

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