Patient-focused life science professionals.
Extraordinary results.

Patient-focused life science professionals.
Extraordinary results.

Leaders in Life-Science Companies (pharma, med tech, med device):

Need help with your:

  • NSM or AEM – Jill’s keynote creates inspiration and action that lasts
  • Product Launch – based on behavior change principles
  • MSL Training – engaging without selling
  • Culture Change – creating patient-centered growth
  • Selling skills training – new skills that fit with your existing model
  • Onboarding – to align with your vision and inspire engagement

We teach:

Skills: to become trusted, patient-focused, behavior change experts

Attitudes: to become passionate, self-motivated, engaged and engaging life science professionals

Habits: to apply secrets the most successful teams use to outperform others by 400% 

People we have helped

Scalable patient-focused engagement training

The Story of Our Founders

Do you believe in a world where people in life-science companies feel proud they can make a difference for their companies, themselves, HCPs and most importantly… patients and their caregivers? We do. Our founders, John Elliott and Jill Donahue know firsthand the difference life-science people can make to bring greater hope to patients and the dangers of their absence from the healthcare pit crew.

Companies We Have Served

Recent Ideas From Our Blog

The Four Tendencies

If there’s one thing we all have in common, that is that we all need to influence, persuade, cajole, teach, sell, or inform those around us. Whatever you call it, you need to move yourself and others. Some people are harder for you to move than others. Why is that? And what should you do differently? We

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Drop the Ball

“…when women believe that for us ‘having it all’ must mean ‘doing it all’ – it becomes what psychologists call internalized oppression.” – Drop the Ball, page ix Even though women make up half the workforce, they still represent only 18 percent of the highest-level leaders. Why? Could it be connected to the fact that just

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The 22 Immutable Laws of Marketing

“Once you open your mind to the possibility that there are laws of marketing, it’s easy to see what they are. In truth, they are obvious.” – The 22 Immutable Laws of Marketing, page xi Imagine the billions of dollars that have been wasted on marketing programs that don’t work. There is a perception that

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