Picture the people you chose to do business with; your hairstylist or your car dealer for example. Why do you choose that person over and over again? There are likely many people offering similar services at comparable quality and competitive prices. Michelle Lederman, author of The 11 Laws of Likability, believes the answer boils down to the fact that people do business with people they like.
She said that people used to ask her all the time how she was so successful getting clients and building her business. She struggled knowing exactly how to answer them until she uncovered one universal truth: likability is the key to the whole process of developing meaningful relationships.
Her book, The 11 Laws of Likability, is her attempt to answer the question of how to be successful. In it, she shows you how to uncover what is inherently likable within you. It doesn’t mean making everything all perky and bright and constantly being happy. It is about uncovering what is authentically likable – in you, in the other person and in your connection. She helps you create honest, enjoyable interactions that become “wins” for everyone involved.
Enjoy my summary of my top ideas from her book in which I break down 2 of the 11 laws.