Growing in patient-focused ways – can it be done in pharma?

I am so proud to have contributed to this excellent White paper.

What is a White paper exactly anyway and why should you read it?

According to Wikipedia, a white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.

So, if you are interested in:

  • growing sales but want to be patient-focused
  • hiring people who will achieve better sales
  • why a patient-focused culture is the way to go
  • how to create a patient-focused culture

Then this is for you! Check out what the experts advise (I’m humbled to be included along with the likes of David Epstein (Head of Novartis), Jane Griffiths, (head of Janssen) and many others. And read the case studies of successes. 

If you are a self-directed learner download your copy for free here

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