Is ‘persuasion’ a bad word?

Arlene Dickinson (from Dragon’s Den) doesn’t think so. Her book “Persuasion: A New Approach to Changing Minds” explores the nature of “Ethical Persuasion” – where persuasion is equated with connection and caring – just the way I see it. I highly recommend it. Enjoy my summary of my top 3 lessons from the book by clicking the link.

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