One great way to catch their interest

Can you influence someone who’s not interested? No. But how do you catch their interest in what you have to say?
Don’t give them 4. Give them 2+2.
Why? People are compelled to deduce. The absence of information draws them in.
One way is to use stories.
Enjoy this entertaining lesson from filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) about how to engage others with storytelling.

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