The Power of Purpose

Purpose-driven leaders are proven to be the highest performers. Is your pharma team as connected to their purpose as they could be?
The Power of Purpose helps pharma teams connect, grow, and make an impact inside and outside your organization. It starts with exploring the purpose that drives them.
Through live virtual training, a one-on-one purpose interview, and collaborative sharing and reflection, this dynamic program will help your people connect with their internal motivation. The result? Stronger leadership, more effective communication, improved trust, increased engagement, and more meaning across your organization.
People We Have Helped




Watch the ~2-minute trailer to learn more!
The Power of Purpose reignites your passion and commitment to making a difference for your company, your people and the patients you serve. Give your team an unforgettable development experience that will enhance their impact and enrich their lives with meaning.
The Power of Purpose answers the following questions:
For Leaders
- What is patient centricity and how do we teach it to our people?
- How do we help our people be more engaged and engaging?
- How do we make patient centricity work for our field teams?
- How do we take patient centricity off the wall and put it in the hearts and hands of our people?
For Participants
- How do I engage others more effectively?
- How can I love my job more and be better at it?
- How do I make my company’s patient-focused vision work in my area?
- How do I gain the trust of others both inside and outside the company?
- How do I connect my company’s patient-focused vision with my own purpose?
By the end of the program, participants will:
Have built your own purpose story based on your life experiences.
Be able to clearly communicate your purpose in order to build trust, increase customer engagement, and change physician behavior.
Know the key qualities that define high performing life science leaders and companies.
Stop making the biggest mistake that prevents us from being trusted partners.
Identify what you need to start, stop and continue to do to BE patient focused and profit focused at the same time.
Innovative Delivery Approach
The new realities of COVID-19, means that many of us have to work remotely. To address that reality, we have developed a new “Live Virtual” program which we use for groups of all sizes – and can be delivered via Zoom or similar platforms. In addition, we have proven results from our Power of Purpose Masterclass mobile academy and virtual coaching. Our Trail Guide mobile program empowers team leads to own and disseminate the program themselves. There is a format that fits your needs and budget. Contact us to learn more here.
Companies We Have Served




















































































































Call Us Today! 1.905.841.1137 or fill out the form below…


Ideas From Our Blog


I’ve Interviewed Hundreds of MSLs About What Brings Meaning and Joy at Work, Here’s What I Learned
For so many MSLs, their purpose was clear when they were practicing healthcare professionals or in the lab. But then, after moving to ‘the dark side’ of pharma, as their


Book summary: The Power of Regret by Daniel Pink
“The purpose of this book is to reclaim regret as an indispensable emotion—and to show you how to use its many strengths to make better decisions, perform better at work


Book summary: Moonshot by Dr. Albert Bourla
“It was the last day in 2020 that we met in the Purpose Circle, but the groundwork it laid prepared us for the battle ahead. This day was the beginning