The SCIENCE of Positive Persuasion

"You were the 'tipping point' in my career as a sales manager. After working with you, I have seen a 30% increase in sales results. I finally get it and so does my team."

Sales Manager

This is not a sales program. The SCIENCE of Positive Persuasion is a patient-focused engagement model for the life science industry. It address the fundamental question of “How do we engage others to influence better outcomes in healthcare?” Applying the learnings of behavioral science to influence and persuade, the program teaches participants what to do or say to move people forward faster, become an integral member of the healthcare team and, ultimately to positively impact better patient outcomes.

People We Have Helped

"This is the best course I have taken in years. The practical approaches and real-life vignettes used to paint the picture from a pharma perspective were terrific."

"I obtained many good lessons and advice that I can integrate into routine practice with physicians on a go-forward basis. It fit like a glove!"

"At this point in my career, it takes a lot to be impressed. I am a huge fan of this program because it presents the critical skills we need to engage our customers in the new pharma environment. It all sinks in so nicely in an easy going learning format that I could totally absorb and relate to."

"This program is a way of thinking, approaching and operating in an ever-changing environment where we shift our thinking from delivering key selling messages and samples to one of dialogue and approaches to disease management."

"This program will empower you with the knowledge and skills to ‘think outside of the box’ and help you gain more time with your customers. It is very engaging and probably the most practical and applicable of all the courses I have taken to date."

"Taking this program would be well worth it, as there is so much that you can apply to your daily work life (and personal life too!). I’ve learned that when I speak to others, I can immediately visualize where they are in their decision making and the next steps that I should focus on to propel them forward."

"Completing this program allowed me to analyze my personality and attributes as a salesperson, and brought me back to understanding what was truly important to me—a true partnership between me and my customers! It helped to create my success in a new specialized role."

"To respond to the changes in our industry, we are empowering our sales and marketing teams with the ideas in this program."

"Everyone in our sales and marketing organization should take this program, so we would all be singing from the same song sheet. It’s a mind-set that needs to change if we are going to make an effective change in HCPs’ offices. I will talk to my manager today about including it on my team’s development plan. Then, she can suggest it also to the other regional managers."

"This program will open doors for you and allow you to be an added resource or partner."

Do you want to love your job in life sciences, feel more engaged and be more engaging? Whether you want to have greater connection with HCPs, feel more engaged, or to enjoy the pride that comes from being the trusted partner to HCPs who reaches your corporate goals and helps patients faster, the ideas in this program will be the catalyst to your success.

The SCIENCE of Positive Persuasion answers the following questions:

Now that our people have the patient-focused mindset and trustworthiness, how do they move others forward faster?
How can we play chess instead of checkers when it comes to engagement/influence skills?
How do we help our partner-facing people have greater access, time and impact?

Now that the HCP (or colleague) is looking at me, how do I move them forward faster?
How can I become more expert such that I know what to do and say to move others forward faster?
How can I reduce frustration and increase impact in my influence efforts?
How do I see success more often from my influence efforts?

By the end of the program, they will be able to:

Identify small changes that will make a big difference

Avoid the single biggest mistake we make in our influence efforts

Describe the 5 steps of behavior change

Ask 2 questions to quickly identify on what step of change someone sits

Apply new strategies for each step of behavior change

Innovative Delivery Approach

After years of trial we finally have the perfect recipe. Our blended learning approach optimizes engagement and moves ideas to action and outcomes. We have proven results from the keynote, workshop, mobile academy and coaching. And we have a scalable strategy to roll out to large teams. Our Trail Guide mobile app empowers team leads to own and disseminate the programs themselves. There is a format that fits your needs and budget. Learn more here.