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The 22 Immutable Laws of Marketing

“Once you open your mind to the possibility that there are laws of marketing, it’s easy to see what they are. In truth, they are obvious.”

– The 22 Immutable Laws of Marketing, page xi

Imagine the billions of dollars that have been wasted on marketing programs that don’t work. There is a perception that the answer to all marketing questions is the same: money. Al Ries and Jack Trout propose that more money has been wasted in marketing than any other human activity (outside of government activities).

The authors believe that, like there are laws of nature, there are also laws of marketing. After studying marketing principles and problems, they have distilled their findings into basic laws that govern success and failure. They call them the Immutable Laws of Marketing and there are 22 of them. Click here for a brief summary of them all and then a closer look at just two.

Violate these laws at your own risk.

The 22 Immutable Laws of Marketing

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