The Four Tendencies

If there’s one thing we all have in common, that is that we all need to influence, persuade, cajole, teach, sell, or inform those around us. Whatever you call it, you need to move yourself and others. Some people are harder for you to move than others. Why is that? And what should you do differently? We have a sense that one size doesn’t fit all when it comes to influence strategies. But what works best with whom?

Gretchen Rubin, one of the most influential writers on human nature, uncovered a ‘Muggle Sorting Hat,’ or law of human nature. She realized that we can categorize ourselves and others by looking at one’s tendencies in response to expectations. Her enlightening framework of four tendencies explains what inspires us to be more likely to act and what does not.

Read my summary here.

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