Maybe you need to reverse your message – instead of the “WHAT” try focussing instead on the “Why”
After all, Martin Luther King didn’t say “I have a 12 point plan.” He said “I have a dream!”
Click on the title above to watch Simon Sinek’s very popular talk on TED about his Golden Circle that explains why some inspire and others don’t.
In pharma I think we focus on the “What’ and “How” far too much and forget all too often the “Why?”
What do you think?